UI/UX

Quickcram

20 MAY 2025

Project type: UI UX

Case study timing: 6 weeks

Role: UI UX Designer, Researcher

Tools: FIGMA

In this project I worked as UI/UX designer, defining the problem, mapping flows, and designing the core interactions and screens, informed both by user conversations and by my own experience assembling similar workflows across multiple AI tools. This case study documents how those insights shaped the product and where I see limitations and next steps.

Overview

QuickCram (佛脚) is a concept mobile app for high school and university students who often start revising only a few days before exams. Instead of trying to fix procrastination, the product focuses on this specific moment: there are 3–7 days left, materials are scattered across PDFs, slides and screenshots, and the student needs a simple way to turn all of that into a clear, executable plan.

The app combines AI-based key point extraction, automatic flashcard generation and an exam-aware spaced repetition engine. Students upload their existing materials, an AI agent identifies the most relevant concepts, generates multiple question types around each one, and schedules short study sessions that fit the remaining time before the exam. Compared with traditional tools like Anki, QuickCram takes a more opinionated stance: it reduces manual setup and configuration, and assumes the student has low time and attention for managing decks and algorithms.

Problem

Most students do not start from a clean study plan; they start when the exam is already close. In that moment there are usually 3–7 days left, several subjects to cover, and a mixture of past papers, slides, screenshots and notes that all feel important but are hard to prioritise. The main problem is not a lack of resources, but the effort required to turn those resources into a realistic, structured revision plan.

Existing tools only partially help. Flashcard apps like Anki are powerful, but they assume time for manual card creation and for tuning decks and schedules, which does not match the mindset of last-minute revision. Generic AI tools can summarise documents or generate questions, but they live outside the actual study flow: students have to switch between products, write prompts, copy and paste content, and then manage everything themselves.

QuickCram is designed for this specific context. The core hypothesis is that, during exam week, a useful tool should take over the heavy work of filtering, structuring and scheduling. Instead of asking students to decide what to review next and how to organise it, the app uses AI to process their existing materials and then delivers short, focused sessions that fit the remaining time, so that their limited attention can stay on actually answering questions and understanding concepts.

Goals and how I measured progress

QuickCram aims to reduce the cognitive load and setup time students face when they begin revising just a few days before exams. The goal is to automate the transformation of scattered materials into short, structured study sessions that help students start immediately, prioritize what matters most, and maintain confidence under stress. Progress was evaluated qualitatively through early usability tests and user feedback, focusing on whether students could complete their first study task within a minute, feel more in control of their revision, and express a strong intent to rely on the product during real exam weeks.

01 / Empathize — Understanding the Last-Minute Learner

To deeply understand how students revise under extreme time pressure (3–7 days before exams), I conducted user interviews, behavioral research, and competitor analysis. These helped uncover the real needs and hidden obstacles that make studying feel overwhelming at the exact moment when focus matters most.

User Interviews — What students told us directly

4 participants · 10–15 min contextual interview sessions · Conducted during exam week

Students already have plenty of materials but cannot prioritize
When stress rises, mental energy goes down → no energy for planning
Manual flashcard creation is always postponed until it’s too late
Switching tools breaks flow and kills motivation

User Research — Observing Real Revision Workflows

Screenshots as “Storage,” Not Study

Students save lecture slides, diagrams, and problem screenshots into their camera roll — but without structure. As the exam approaches, this chaotic gallery becomes overwhelming. They have the information, but not in a form they can actually study from.

“I forget why I saved half of these.”

Tool-Hopping Creates Fragmented Workflows

When panic rises, students jump rapidly between:

PDFs & lecture slides
YouTube explainer videos
GPT/AI summary tools
Flashcard apps like Anki

“By the time I make cards, I’m already too tired to study them.”

User Journey Map — The Last 7 Days Before the Exam

This map captures how student emotions, focus levels, and study behaviors shift from seven days before the exam to exam morning. By visualizing the growing panic and collapsing decision-making capacity, I identified key intervention points where QuickCram must reduce cognitive load and automate planning.

Students already have materials — the problem is transforming them into a structured, finishable plan before the exam.

Competitor Analysis

Existing tools either require too much manual effort (Anki, Notion) or provide knowledge without structure (YouTube, ChatGPT). None take over filtering, organizing, and scheduling during the critical last-minute phase.

Personas

02 / Define — Synthesizing Insights into Design Requirements

To understand how students actually revise under time pressure, I combined a few short interviews with peers and a closer analysis of my own workflows while preparing for exams like JLPT N1. Across conversations, the pattern was similar: people had already collected a lot of material (past papers, lecture slides, grammar handouts, video courses), but when exams approached, they defaulted to re-reading, skimming, or jumping between tabs, even though they knew these methods were not very effective.

Looking at my own process helped make the friction more concrete. In an earlier phase I would watch videos, take screenshots, drop them into tools like MarginNote, manually hide key parts and test myself. This produced structured material, but the effort of selecting, cropping and maintaining notes was so high that I often ran out of energy before real revision started. In a later phase I experimented with several AI tools in sequence: using one service to summarise content, another to refine notes, and a third to generate flashcards and simulate “Feynman-style” Q&A. The quality of the questions improved, but the overall experience became fragmented, subscription-heavy, and dependent on careful prompt writing.

03 / Ideate — Turning Insights into Concept

Concept Goals

Help last-minute learners go from scattered screenshots to a finishable study plan in under 10 seconds.

Upload → AI identifies what matters → short, guided study sessions begin instantly.

Concept Directions

We prioritized speed to first learning session. For last-minute learners, spending even 15–20 minutes configuring study tools causes dropout. Concept A removes all setup — just upload, and QuickCram takes over.

Information Architecture

The IA is intentionally flat so users can start studying within 2 taps.

Core User Flow — From Panic to Progress in Seconds

QuickCram’s user flow focuses on reducing friction and accelerating the moment of first learning. Instead of forcing users to configure decks or decide what to review next, the app automates extraction, scheduling, and prioritization — so students can move from panic to progress instantly.

Flow A: Instant Upload → Micro Sessions

Designed for high-stress moments when students feel overwhelmed and need immediate action. Uploading automatically triggers key-point extraction and smart flashcard generation — eliminating cognitive overhead.

🧠Clarity ⚡Zero prep effort 🎯Confidence 📱Study anywhere short bursts

Flow B: Sprint Scheduling

When students enter an exam date, QuickCram compresses the study plan into short daily tasks and prioritizes weak areas, helping them stay focused and confident through countdown mode.